4 WAYS TO ELEVATE YOUR CONTENT.
ARE YOU CREATING COACHING AND TEACHING CONTENT?
These are four key aspects you need to consider!
THE THEORY:
What information informs your message you are sharing with your followers? Give me the facts to help convince me I need to know more!
In short, a message will hit harder if the source material is clear and reliable. Share evidence of your message in action - perhaps from other clients and students you teach - and the message suddenly has healthy sticking power to stop a new viewer scrolling past. Alternatively, credit another creator or coach that has inspired your thinking and keep the conversation going!
THE MEANING
Picture this; your message has won over the mind of your audience. Now what? Keep them engaged by making them feel it in their chest! How can your audience emotionally connect with your message to make it memorable and impactful? And hopefully hook them back in for more!
“Hi Coach Cairdy, I really like the way you promote PE as more than just physical as it’s clear you care about the development of your students!” Fantastic. Now I want to empower this viewer to do the same, potentially purchase a guide from my shop detailing ways to struture this type of teaching input with their own classes. That leads on nicely to…
THE PRACTICAL
You’ve won them over with your message, don’t keep them waiting! Help them make the change in behaviour or intent a reality. What practical tips can you share to capitalise on their new found motivation?
This is where you insert a “call to action”. Use that 7 seconds of unwavering focus to level up your audience by encouraging that next step for you and service. “Follow me for more”, “Click this link” and “Message to me to have a conversation to find your solution” are examples of call to actions you can easily use to elevate your message.
THE APPLICATION
Your message is out in the wild: now you’ve empowered your audience with your wisdom, ensured that your audience continues to believe that knowledge applicable to them and that they have an opportunity to act on it! Great work! 😎
